Saturday, February 12, 2005

How To Incorporate One of The Most Powerful Marketing Strategy Quickly And Easily!

How To Incorporate One of The Most Powerful Marketing Strategies Quickly And Easily!

Without a doubt, if you asked me, "James, if there was only one marketing strategy that you could use on the Internet, what would it be?" Without hesitation I would say, "Joint Ventures." Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do it right, will likely be the ONLY marketing strategy you will ever need to use.

A Good Internet Joint Venture is your shortcut to success. It can send you more qualified internet traffic rushing to your site in the shortest amount of time than anything I've ever seen! And it can mean bringing your product to market without spending one single penny of your own money!

In it's simplest form, Joint Ventures have to do with 2 businesses (or more) joining forces to leverage off of each others success, assets and/or expertise. There are hundreds of different variations but let me just give you one simple example:

One variation of a simple type of joint venture partnership used most frequently would be where one business provides a product for sale, the sales message and the product delivery while the other business provides the recommendation for that product to their own list of subscribers/prospects and receiving a commission based on the sales generated through that recommendation.

The benefits are great. You can build your subscriber list, leverage off of your partners infrastructure like using their existing servers, software etc where you don't have to pay a dime. Even get instant credibility - If you pick the right JV partner, you can acquire instant credibility and reputation with their customers and lists. Credibility sells. Let me give you an example, if you created a book on 'how to acquire real estate', you could certainly make MANY more sales if you JV'd with Donald Trump and put his name on the book as the co-author, building your reputation and increasing your credibility at the same time. Are you starting to see the incredible power of this strategy?

Now I know that some people may think that Joint Ventures are difficult to do,but if they are telling you this, then I wouldn't take anything they tell you at face value because they're either lying to you or don't understand it themselves.

Let me show you how easy it is. Here's typically what I do when rolling out a new product. In this example, let's pretend that I just completed a new ebook on Penny Stock Trading and have setup a web site with an affiliate program. I would go to google, do a search on keywords like 'penny stock', 'penny stock trading', 'stock market strategies' etc..you get the picture. The top sites on the first page are typically your target partnersbecause since they appear on the first page you can bet they have lots of business, traffic, subscribers and customers. I would visit each site to make sure that they are right for my product and then I would first send them a very brief email asking them if they would be interested in marketing my product in exchange for a high commission as an incentive.

Typically in this email you should briefly introduce yourself and your product. Describe your product and the benefits it would offer to their Newsletter subscribers, customers and/or web site visitors. Ask them politely if they wouldn't mind responding to you asap and provide your contact information if they are interested in marketing your product. Also very important, you need to give them access to this product FOR FREE!..so that they can review the product and feel comfortable about endorsing it. These site owners have spent years building their business, lists and cultivating their lists to be very responsive. Any endorsement they do to their huge lists could mean thousands of dollars in your pocket for very little effort. More than half of them won't reply. That's ok, move on it's a numbers game.

Remember if just one of these super affiliates decides to market your product you're golden. Once they contact you all you need to do is setup their affiliate account and commission. This will ensure that their commission will be calculated properly when they endorse your product to their list. Just do this over and over again to all of the relevant site owners. Try doing 3 or 4 per day and after a week you'll have 4 or 5 good JV partners willing to market your product. Within a week you'll be on your way to making thousands of dollars per month, all for 5 hours worth of work and at NO COST to you. Isn't that easy?

The great thing about this strategy is that you don't even need your own product to profit from this strategy and here's how. Find someone else's product, join their affiliate program (make sure it's a two tier program), then use my strategy to find super affiliates that would be willing to endorse this product to their list and/or advertise on their HIGH traffic site, then get these Super Affiliates to join the affiliate program under you and you can collect a HUGE amount of 2nd tier commission by having these Super Affiliates do all the advertising for you, AND you can do this over and over. Think of the INCREDIBLE potential!

That's all there is to it.

Donald Trump's Marketing Secrets Revealed!

Donald Trump's Marketing Secrets Revealed!

by James Faasse


It's official!

Now in it's third season, Donald Trump's killer television series 'The Apprentice' is officially a 'franchise.'

With new seasons in the making, a clothing line that carries 'The Apprentice' brand, DVD's in production, and mega-fortunes to be made, it's no surprise that the king of real estate... a man who knows a good thing when he sees it... is involved.

I like Donald Trump a lot.

Mostly because I learn something new from him every time I watch him in action.

One of the barbs critics aim at Donald Trump is that he's a shameless egomaniac who can't get enough of the spotlight.

Well, they may call it egomania, but from my perspective... it's a brilliant business strategy.

I'll admit it: I'm a marketer.

My job is to make people sit up and take notice of my clients (and their products or services), and to deliver a 'brand' message at every opportunity.

That's exactly what 'The Donald' does.

If that makes me him an egocentric, self-congratulatory target for media pundits, who cares? Because it also makes him a 'household name'... in households from Bangor, Maine to Bangkok Thailand.

Brand recognition is the foundation of every marketing strategy.

If you're a small business owner, YOU are your brand.

That means you must sell yourself as well as your product or service.

Trump understands the concept, and what's why you see his brand Trump on everything.

You've got to be willing to get name out there… Willing to say, 'Hey look me!'... Ready to stand up for yourself, believe in yourself, and blow your own horn…

Loudly and as often as possible.

Have you noticed that each episode of 'The Apprentice' includes a segment devoted to a current Trump project?

This as an opportunity for 'The Donald' to billboard a success story.

Week after week, he tells millions of people, 'I'm a great real estate giant and here's the proof.' Take a tip from 'The Donald'…

You've got to be your own full-time marketing campaign 24 hours a day... because nobody else will!

Especially if you're an entrepreneur.

When you're the own of a business, especially a new business, it's kind of like being a parent.

Before your business can 'talk'... before your 'little one' has grown and established a reputation that literally 'speaks for itself'... you need to be the 'spokesperson.'

How long will this last?

You may not want to hear this, but the answer is -- forever. You must always be ready to carry the banner for your business and your success.

So, before you give Donald Trump 'two thumbs done' for shameless self-promotion, consider how his ego... and his knack for savvy marketing... is a real asset to his business empire.

If it's good enough for 'The Donald,' it's good enough for me... and YOU, too.

The next time you sit down for the next episode of the 'Book Smarts vs. Street Smarts' season of 'The Apprentice,' open your mind.

Instead of picking at the negative traits of 'The Donald' or his 'top guns' Carolyn and George, think about their success and ask yourself...

What can I learn from this guy? How does he marketing himself? How can I adapt this concept to me and my business?

The truth is, if you can't get at least a handful of 'golden nuggets' from this super-successful entrepreneur, you may be hopeless.

What I'd like to do is share some of the key marketing insights I've learned from Donald Trump and 'The Apprentice' that you, too, can use in your business.

Before we get to the marketing insights, however, there's a bigger business concept that you need to understand.

I'll give it to you the way I like best... straight... 'Lok-ed and loaded' to blow your mind:

You have something to learn from people of any age, any background, any education, and any level of success.

The candidate on 'The Apprentice' can't hold a handle to Donald Trump's success. Yet each week, they pull rabbits out of hats, rising (more or less) to meet the challenges presented to them.

Every new task makes them better in business as they evolve, refine strategies, and respond to what they're learning. There's no better formula for success than the flexibility and resilience they demonstrate.

So don't just focus on 'The Donald' for your weekly dose of marketing magic.

Keep an eye on the candidates, too! You never know who's got something to teach you.

***Apprentice Marketing Lesson #1 - Too Much Is Never Enough

Actually, 'too much is never enough' was a successful slogan from the early days of MTV, but it could just as easily be the 'poster child' for marketing. You can never connect with consumers too frequently.

There's a marketing truism out there: To sell a prospect, you'll need to make repeated contact. That's why most direct mail campaigns use a minimum of three messages, why magazines put as many as five subscription forms in each issue, and why 'The Donald' says the word 'Trump' as many times as he can in every episode of 'The Apprentice.'

Does it make a difference? Can it make 'The Donald' even more successful?

Definitely.

In the 21st Century, every consumer is bombarded with advertising messages…up to 3,000 a day for some people.

After a while, they just tune out. Or, if they don't tune-out, consumers are often so distracted that they don't really hear or see a marketing message.

It's more effective to send three mailers to 1,000 prospects than one mailer to 3,000though the cost is the same. Another approach is a 'timed' or 'sequenced' campaign.

In this kind of campaign, message #1 is a teaser. #2 is the 'guts' and a gift offer. #3 gives ordering instructions. The sequenced approach allows you to generate both expectations and recognition.

Prospects look forward to hearing from you.

It doesn't take a rocket scientist to figure out that you need to keep hammering away at the eyes and ears of potential prospects. But the main reason for this many not be as obvious as you think...

By repeating your marketing message over and over, you 'imbed' that message in the consumer's mind. Then, when the consumer needs what you have to offer, they'll think of you first... even if aren't actively marketing to them in the moment.

The goal is to make yourself the automatic go-to solution for a problem whenever that problem occurs. The consumer's sub- conscious will do the driving.

***Apprentice Marketing Lesson #2 - Sex Sells, But Too Much Sex Repels

The candidates chosen for 'The Apprentice' are uniformly attractive, articulate, and the kind of people that most other people enjoy looking at.

The producers of the show -- including Mark Burnett who produces that other mega-hit 'Survivor' -- know that sex sells on television.

Sex sells in marketing, too.

During the second season of 'The Apprentice' when 'The Donald' pitted the men against the women, tasks were routinely won thanks to sex appeal... women's AND men's.

(You may recall that the men's team used one of their attractive members to flirt with and win over a table of gay diners during a restaurant challenge.)

But if you weren't watching closely, you might have missed the episode where sex didn't sell -- big time... and THAT is the point of this mini-lesson.

In one of the last episodes of the second season, candidates were challenged to sell candy.

On one team, two blonde women donned matching red leotards and flashed -- their smiles only -- at male prospects.

Sales were brisk because, as we all know, sex sells... and for most men there's nothing sexier than a leggy blonde.

The other team was struggling, so with just minutes to spare before the end of a task, one team member offered to drop her skirt as a way to convince male passersby to buy her candy.

They bought... in droves.

They weren't buying candy, of course, they were buying sex... just like the guy who finds a car suddenly irresistible because of the leggy swimsuit model that's advertising it at the Auto Show... and just like the guys who bought from the blonde 'twins' on the other team.

The problem with the 'buy my candy and you can see my buns' approach is that it was over the top.

As 'The Donald' pointed out in the boardroom, the candidate wasn't selling candy... she was selling sex literally, with a candy bar bonus.

That, my friends, is why so many marketers are referred to as prostitutes... and why the candidate who dropped her skirt was dropped from the show at the end of the task.

As 'The Donald' put it so eloquently: You're fired!

The skirt-dropping candidate was fired despite the fact that she had fulfilled her mission -- to make money. Why? By over- selling sexuality, she left a negative over-all impression.

Sex is powerful stuff…use it wisely and sparingly.

***Apprentice Marketing Secret #3: Cross-Promotion

I've talked about this concept until I am blue in the face, but I still meet prospective clients who stubbornly say, 'My product is such a winner that I don't need to partner with other businesses and give away any of my profits.'

That's insane!

Or more delicately 'No man is an island'...and no business is either. There's not a company on earth that can survive without a constant stream of qualified prospects coming through the door.

So it doesn't matter what industry you're in or what product/service you make available, whoever you are...

Tying your product to another popular product, service, business, or person is always a winning marketing strategy.

'The Apprentice' has featured cross-promotions with Burger King, Pepsi, the Planet Hollywood restaurant chain, and other well- know, extremely successful businesses.

If these super-corporations benefit from cross-promotions, doesn't it seem logical that your business can, too?

The biggest trend in high-end marketing today is film and TV cross- promotions. Ever since E.T. gave Reese's Pieces a huge boost, marketers have aggressively tried to get their products 'placed' in films and television shows.

Having a good product or service is NOT enough... although it's certainly 'Job 1.' Quality and value bring your customers back for more. But how the heck do they do how wonderful your stuff is if they haven't even bought from you yet?

In order to make a sale, you need someone you can sell to. To achieve that you need effective marketing systems to get these people in your funnel in the first place.

Cross-promotion is the key.

Customers who are already 'sold' on the business your partnering with become, essentially, pre-sold on you.

And cross-promotion allows you to expand your marketing reach without spending any additional marketing dollars.

Can you imagine how much Burger King would have to pay for a 15- second spot during 'The Apprentice.'

By appearing within the show in a carefully negotiated cross- promotion, Burger King gets all the gain (aka the audience) with none of the pain (advertising expenses)

What did 'The Donald' get out of all of this? In addition to finding a company willing to let his apprentices take over their business for the day, consumers will now 'think Trump' when they purchase one of the burgers promoted on the show.

Clever, huh?

You're Fired... Fired-Up, That Is

I've 'distilled' the essence of just three of the effective marketing concepts that Donald Trump has accidentally shared on 'The Apprentice.' They're the same strategies he uses in his own business, but he's let the cat out of the bag and now his secrets are YOUR secrets

If you're inspired by what you've read here and would like to go deep into Trump's mind, 'The Donald' has written several powerful books filled with stories, anecdotes, secrets, and amazingly effective techniques for making it to the top... and staying there through thick and thin.

*Trump: How to Get Rich
*Trump: The Way to the Top
*Trump: Surviving at the Top
*Trump: The Art of the Deal
*Trump: The Art of Survival

Did you notice that each book leads with the word 'Trump'? He never misses an opportunity to promote his brand.

I told you 'The Donald' was a master marketer!

And consider this: if you can beg, borrow, or steal just one or two ideas from a man who's sitting on a billion-dollar empire... ideas that could jumpstart your business empire... wouldn't it be worth 20 bucks? (Less if you get a second-hand copy on Ebay).

This is your chance to be 'The Apprentice' of Donald Trump... to learn from the master... without worrying about getting fired on national television.

James T. Faasse is known as the 'Website Conversion Expert', with a proven track record of selling over $1.3 million dollars of merchandise and services. James has resuscitated copy that was previously in 'critical condition' and helped his clients double and triple their conversion rates... some as much as 417%!!! More than 150 websites have been 'Turning Browsers into Buyers' for Internet action. Visit James at: http://www.inetready.com/web-marketing-services.htm

Friday, February 04, 2005

Small Business Marketing Best Practices

The Anatomy of a Winning Postcard

You probably get a lot of postcards as I do. Being anastute marketer, I always take time to look through allof my mail and I pick out stuff that catches my eye.I put that stuff in my swipe file to refer to later. But I often shake my head in disbelief sometimes at themail that I receive. Some of it is downright rotten. At times, I can't believe someone is actually spendingmoney to send this stuff out.


Case in Point...

Yesterday, I got a postcard from a guy named MikeCzarowitz who is a local real estate agent. Apparently, he just joined Remax and recently moved hisreal estate practice to Friendswood. Well, he sent out an announcement to let people knowabout his new affiliation with Remax. I would imaginethat he paid a good amount of money to send this cardout to everyone in my neighborhood. Here's the postcard I received:

Front Side -> http://url123.com/kdu2n

Back Side -> http://url123.com/kmcd2(copy and paste the links into your browser)If you even have half a marketing brain you can see whythis is a losing postcard. But let's take a look atwhat it's lacking...

* Problem # 1
No compelling headline (he uses his name as theheadline...don't do this!)

* Problem # 2
The bulk of the postcard is taken up with the Remaxlogo (No one cares about Remax, they care about theirown problems, and how you're going to solve them!)

* Problem # 3
He gives absolutely no reason to respond.

* Problem # 4
His call to action is "Please stop in and say hello,the coffee pot is always on." Pleeeeaaase!

* Problem # 5
He completely wastes the address sideof this postcard. There is no information on itwhatsoever.


I Decided to Take This Postcard and Give It a CompleteDesign Makeover and Turn It Into a Lead GeneratingMachine - - Here It Is...

As a favor to Mike Czarowitz (the realtor who sent outthe loser postcard) I took some time to completelyredesign his postcard so that it would generate leadsrather than just "get the word out there."

Here it is...Front Side
* http://url123.com/km5mb


Here's a Few Things to Take Note of When Reviewing theRedesigned Version of Mike's Postcard.


* Change # 1 -
The HeadlineThe billboard side of the postcard starts out with abig bold headline. I'll admit, it's not the mostpowerful headline but it does evoke curiosity and makesyou want to read the subheadline (which is the primaryjob of the headline).

* Change # 2 - The Subheadline
The subheadline gives a very bold promise (although 30days would be better). One important element of thesubhead is that it includes the phrase "or Someone YouKnow," which forces the reader to think of theirfriends and not only themselves.

* Change # 3 - The Photo
People like to know who is communicating with them.Putting a photo of yourself brings a warmth andcloseness and lowers the distrust barrier that we allfeel with someone we don't know.

* Change # 4 - The Caption
Below every photo you should always include a captionbecause when the eye looks at the photo it will always,100% of the time, look at the caption as well.I not only introduced Mike's name but I used a boxedcaption that highlights his expert status and furtherlowers the distrust barrier.

* Change # 5 - The Copy
The copy on this postcard starts out by filtering outprospects simply by asking whether they're thinking ofselling their home.It also introduces the "60 Day Home Selling System" andattempts to create some curiosity so that the readerwill turn the postcard over and read the offer.You'll also notice that I used a "handwriting" font.This is a special font that looks like it's beenhandwritten. It's just one more element that serves topersonalize my postcard.

* Change # 6 - The Call-to-Action
The objective of the billboard side's call-to-action issimply to turn the postcard over. Although that soundsunnecessary, it leads the reader one step further downyour sales path.

_______________________________________________________

Now Let's Take a Look at the Address Side and See WhatMakes It So Powerful

_______________________________________________________

The address side of the newly redesigned postcard iswhat gets the phone to ring. Here's what the address side looks like:

Address Side
* http://url123.com/kmk3d(copy and paste the links into your browser) Here are a few changes I made on the address side thatmake it powerful.

* Change # 7 - The Headline
Notice that I started out the address side of thispostcard with a compelling headline. The headlinetells people exactly what I want them to do.NOTE: By the way, ALWAYS start out your marketingmaterial with compelling headlines.

* Change # 8 - The Arrow
You'll see that I've included an arrow on the righthand side of the headline. I did that to pull thereaders eye to the special report that I want them toorder.

* Change # 9 - The Copy
I start out my copy calling the reader "DearFriendswood Neighbor." The word "Friendswood" willcapture readers attention because they live inFriendswood. All I want to do in my first paragraph is to get thereader to read my second paragraph so I stir upcuriosity to keep the reader going. I then promise the reader that my system will selltheir home in 60 days and to find out how I do thatthey'll need to order my fr^e report.

* Change # 10 - The Graphic
As you can see, I've included a graphic of my special report to show readers what it looks like. This bringsa realism to my offer and it helps people to visualizewhat they'll be receiving.

* Change # 11 - The Call-to-Action
The caption to the graphic includes my call to action. This line WILL get read 100% of the time. It givesSPECIFIC instructions on what I want the caller to do.

* Change # 12 - The Phone Number
Notice that I put the hotline phone number in reversetype. This makes the number clearly stand out.I've also included the words, "24 Hr. Recorded Msg.,"which lets the reader know that they aren't going toget someone on the other side of the phone call tryingto give them a hard sell. I've personally found this one line of text to increasemy response rate by about 12% - 20%.

* Change # 13 - The Address
Look at what a small space I've allocated to theaddress. Now look at how much space I've used for mymessage. Don't make the mistake of using the wholeside of the postcard just for your address (or evenhalf the side for that matter).


Now Which Postcard Would You Rather Mail?

If you've hung in with me this long then you've got areal lesson in writing compelling copy and postcardmarketing. I hope you enjoyed it and learned a lot from it. Just imagine, for the exact same cost that Mikeincurred sending the original postcard, he could havesent the redesigned postcard. Same cost - - 10 times the response. Which postcard would you rather mail?


This Is Only a Fraction of What You'll Learn...

...in my new "Killer Postcards" marketing course thatwill be released shortly. In the next month I'll be releasing the mostcomprehensive and in depth postcard marketing courseever developed (I should know, I have all the postcardmarketing courses on the market).I've been working on this home-study course for over 6months so I haven't left anything out.

Keep an eye out for it.

Wednesday, February 02, 2005

Why San Diego Small Business Should Host Local

San Diego Small Businesses are Hosting Local

With over 6 million web hosting companies advertising on the world wide web it's no wonder small business owners don't know who to host their web site with. 10 years ago there were fewer hosting companies and even less running hosting companies from out of their house. The question is where are all these hosting companies coming from and who should small businesses and soho's host with?

To answer that question we need to review some facts about web hosting companies. But in summary, more San Diego small businesses are moving their hosting services local because local host-marketing companies are in the same time zone, easy to visit, and most importantly, understand the growing demographics and local business markets more thourough than some hosting company outside your city or region.

Start-ups are going thru the agony of slow, unreliable hosting to save a buck on their over head and it's proving to do more harm than good to their business, driving potential customers to their competitors web site, which looks better, ranks better and loads faster, and has higher conversion rates, turning browsers into buyers on the internet.

The fact is web hosting companies offering FREE-$5 hosting plans only are providing you sub-standard services and putting you on a server with over a thousand websites in some cases, which will cause your site to load very slow because they all are getting heavy traffic and this effects the performance of your companies web site to load slow instead of fast.

Most of these hosting providers are kids and setting up servers with a dsl connection from their bedroom. You get vitually little or no "customer support" and an automated answering service that forward all calls to their cell phones... when they get around to it you'll get an email. This is what your FREE hosting plan or $5 dollar hosting plan gets you. NOTHING OF REAL VALUE, just a place to host your site with no real asistance and expertise into helping small business design, market, maintain and expand your company web site... now a days, the core to business advertisement and survival.

Survival before the internet was the yellow pages, now it is more and more critical to get top10 first page search engine positioning on the internet, no less than the first page, as 80% of all browsers on the internet DO NOT read past the first page!

These FREE and $5 dollar hosting plans a waste of your money if you mean business on the web. It is an easy way to get a buck from the uneducated soho and small business owner consumer.

Of course, there are exceptions to every rule and there are legit companies with real backbone infrastructure selling $10 and $34 dollar a month host plans you can count on. That's to be expected-compete or die.

With a lot of research and telephone calls eventually you'll find one, hopefully local because they understand your demographics and the market within your area.

Yahoo and earthlink are two prime examples. However, they provide you no personal service, long holding times and mostly support via email. If you need software installed or have a problem uploading a page to your site... don't count on help without being charged, or worse yet, be referred to an online FAQ that doesn't come close to the specific questions or issues you have.

For $9.95/month you are simply paying for what you get... a directory to upload your website on a shared server, in most cases with exception to iNETready web host-marketing design plans. Make sure your hosting company is local in your area, answers the phone with a live person and returns your messages via email or via phone within a reasonable amount of time. If they fail to do these over a potential $9.95/month this is a tell all that they are interested in nothing but easy money and little or no support.

Businesses today want to do business with people... that means talking to a human being, recieving timely call backs or email responses. Small businesses need the comfort of talking to a real human being to feel comfortable someone is watching over their vested web site business, so if there are problems they can call and get information quickly and easily.

Of course it's a simple low-cost way to get started. Ultimately your needs will outgrow a 10/month plan, so make sure you are with a hosting company that provides more than just hosting. They should provide telephone and email support, web marketing services and design services for affordable fees. $34.95 and no more than $350/month for an First Page Placement SEO Marketing Plan.

The fact, you're in business to do business with people, not the internet, and to focus on what you do best. Small business in San Diego is getting smarter and moving away from cheap hosting plans that offer no real support and marketing services needed in an ever growing and competitve medium.

Small business entreprenuers need a host-marketing service that provides hosting with easy access to a control panel, one-click ready to install software programs to expand your site as you grow, relaible pop email and web-based email access for when you travel, professional web design that is affordable with search engine marketing services to get you ranked in the top 4 pages of the major search engines.

iNETready.com will give you all three for a nominal fee under $34 dollars to start and top10 search engine placement starting at $150/mo. They provide you web site hosting, updates and organic search engine marketing services to help you stay highly ranked naturally without using expensive pay-per clicks. Pay-per clicks or Google adwords, or Overture can cost you well over a thousand a month to do it right!

Natural search engine placement is the most affordable way and recieves the best ROI on your marketing dollars for your website. You can't get first page placement with the yellow pages for $150 dollars a month...or the targeted traffic. The last time I checked it was over $1,200 dollars a month just to have a 1/2page add! And that's not the front page! YIKES!


In Summary, a Host-Marketing-Design company are the smartest way to start your business on the internet and I only know of one company that supports this. This company has pioneered the concept and are unique in there host-marketing-design services. They have a number of local San Diego small businesses that all ranked within the top 10 listings of major search engines and use a patented marketing-design technology method to guarantee top rankings.

iNETready web host-marketing company is personable, honest, and sincere about helping your small business remain successful and competitive. They bring tested and proven marketing strategies and techniques to the table pulling from the experience of Carl Gritzmaker, a former founding member of Lotus, Ken Kerr, former International Marketing Design Director for Walt Disney and a small team of web professionals, including myself, James Faasse`, successful small business entreprenuer.

This company is iNETready.com, located in La Jolla, California doing business for over 8 years and can be contacted at 858-427-1619, via email admin@inetready.com