Headlines Must be “Made to Stick”

The headline on your page is the one thing that about 80% of your visitors will read. Most headlines (and copy for that matter) suffer from what Chip and Dan Heath refer to in their book, Made to Stick, as “the curse of knowledge”— once you know something, it’s difficult to imagine what it is like not to know it.

Now take action

1. Make sure that everyone understands what your headline is about, even if they have no reference to understand it.
2. The headline should set expectations about the content it is referring.
3. When sitting down to create headlines be sure they are clear, enticing, and relevant. Then invest as much time as possible testing your headlines’ abilities to both (1) gather attention and (2) entice visitors to invest the next 30 seconds on your page

Stay tuned for tip 5 "Don’t be indifferent to reviews".

Enjoy!