David Ogilvy - prophet of the digital age?

Over the past couple of weeks a number of bloggers have picked up on an old address by David Ogilvy, filmed in Bombay (now Mumbai) back in the 1970s and now available on YouTube.

The great man’s talking about what was then called “direct response advertising” - now known of course as “direct marketing”.

One blogger, Joe Reis of Androids (http://androidsagency.com), says: “The original ad man, David Ogilvy, gives a prophetic talk about the collision course of direct response and general creative advertising. I’m impressed (although not surprised) about how relevant his ideas of measurable media have grown in alongside the web.”

Another, Efraín Mendicuti (http://thedailyandthenotso.blogspot.com), comments: “Tell me you wouldn’t want to have him as THE ambassador for digital/on-line marketing today”.

But don’t take my word for it, click on the YouTube video below and judge for yourself. Just subsititute “direct response advertising” for “online marketing”.