Call Your Traffic to Action

If you don’t ask someone to do something, the odds are they won’t do it.

Every good salesman knows that you have to ask for the sale.

Online, it is essential that a website present its visitors with visible and enticing calls to action. Calls to action must be meaningful concise links that tell the visitor where they are going and why they should go there. Avoid cliches and overused links like “read more,” “click here,” “learn more,” and “submit” buttons. Replace them with something persuasive to get your traffic off their butts taking an action!

This technique is simple and very valuable.

Now Take Action

Build calls to action by combining an imperative verb and an implied benefit.

Example - Which hyperlink is more persuasive: a or b?

1. George found an investment secret that changed his life. Read More
2. George found an investment secret that changed his life. See how George doubled his income in one year.

Stay tuned for tip 3 "Better Product Images Are Worth A Thousand Calls to Action".

Enjoy!