1. The Branding Site allows prospects to learn about you and your business
2. The Sales Letter Site sells a product, service or event
3. The Power Squeeze™ Site captures the contact information of your prospects
If I had to start all over again, the only site that I would ever put up is a Power Squeeze™ site, because that allows me to capture people’s information and market to them over and over and over again. From a sales perspective, realize that a confused mind never buys. Well, when a prospect goes to a branding site and there are tons of little different things to click on, the prospect is going to click away and he or she is never going to reach the outcome that you want them to reach. That’s why we have specific sites.
From a sales perspective, realize that a confused mind never buys. Well, when a prospect goes to a branding site and there are tons of little different things to click on, the prospect is going to click away and he or she is never going to reach the outcome that you want them to reach. That’s why you must have three specific sites, in this specific order.
1) Branding site
2) Sales letter site
3) Power Squeeze™ sites
I’ve noticed recently that either a lot of people are listening to what I have to say, because they’ve started putting their Power Squeeze™ sites in front of their Branding sites. And they’re putting it in front of their sales letter sites to capture people’s information. Have you seen a site where you submit your name and email just to get to the information you wanted? That’s a perfect example of a Power Squeeze™ leading to the Branding or Sales Letter site.
Here’s the interesting thing; If you put a Power Squeeze™ site in front of one of your sales letter pages, you will find what we have tested - your conversion rate does not change. The only thing that is changing is you are capturing more people’s information, so now you have the ability to market to people more and more. It’s just huge for us and it’s going to be huge for you too.
In my next article, I’ll discuss some big website myths.
Warmest Regards,
James Faasse`
Just SUPPOSE you can make money like this...
Would that change everything?
