Point a critical eye to your check out process

Getting the visitor to “add to cart” is only half the battle. You’ve got to keep the momentum going throughout the checkout. A simple checkout is a good checkout, but you also have to answer all of the visitor’s questions as they’re going through the process. There are a few rules that all sites should adhere to when trying to put together an easy checkout that gives the visitor the information they need to make the purchase.

Now take action

1. Eliminate unnecessary steps. Don’t put to much focus on upselling (upsell in the cart, or upsell on the confirmation page and retro-add it to the order for bonus points) and only ask for information that is completely necessary in completing the transaction.
2. Let the visitor know that you value their privacy and you have a secured site.
3. Don’t keep the visitor in the dark about anything—clearly let the visitor know about shipping, return and tax issues.
4. Remind them what they’re buying ;)

There are many other things that you have to take into account but these are the high level items that you should focus on most when putting together an efficient cart.

Enjoy!

Stay tuned for tip number 7 to start optimizing your website called "Be ready and willing to help"