10 Killer Internet Marketing Tips To Multiply Your Sales

10 Killer Internet Marketing Tips To Multiply Your Sales

By James Faasse`

It always amazes me, even after 10 years of online ecommerce websites, how people believe the age old adage "Buld it and they will come." Sorry to burst your bubble, but that only happens in movies. When marekting an online business it really is no different in philosophy than your bricks n' mortar shop.

Why are your web site sales down, you might ask yourself. It looks pretty, it's easy to navigate and I offer products that people need.

RULE #1

LOCATION, LOCATION, LOCATION! McDonalds has a great product and great branding and excellent marketing. However, take that same model and put each store in the middle of a corn field in Timbuktu and you'll have a business that fails, or at least gets very few visitors on a lonley highway.

It's the same with the internet. Your web site must be located on prime realestate... that means prime search engine keywords that target your market, so when a search is done on "web hosting" for example your site will come up within the top 10 or at least the first page. Top 40 or first 4 pages is good for starters, but since 80% of all people DO NOT browse past the first page, your rate of success is slim using natural search engine optimization. You must be in the top 10 listings, more effectively within the first five on your trageted keyword search.

Natural, or "organic" search engine listing is the most affordable and cost effective advertising for you on the web. It may require an initial investment from $1,200-$3,000, but it is well worth the traffic and business you'll recieve. Infact you'll recieve more traffic and return on investment on conversion (turning browsers into buyers) than you will with the yellow pages. Let's face it people... the yellow pages is going out of business, why do you think it now cast hundreds and even thousands per month to place an ad? Because they are loosing to the search engines!

RULE #2

MARKET, PROMOTE AND OFFER DISCOUNT SPECIALS WHEN STARTING UP A NEW BRAND! I have one client who refuses to listen to my consultation on her clothing store. She has a great product, niche market and a beautiful website with great photos. Now when she was ranked high on search engines she recieveda 1200% increase in targeted traffic within 30 days, however, she had only a few sales, which she failed to follow thru on because she did not check her email daily, or her store admin section.

Her product also is expensive because she targets higher end income people. However, the downside is that she limits her companies growth working harder and not smarter. She goes to shows and sells clothing, she drives around to sports and health clubs and sets up accounts and she does word of mouth. She does place her web site address on her business card, but her brand name is not descriptive of the product she sells. For example: Sportswear from Belize is better than "MiaBelizia". Who the heck knows what that is? I don't... do you. The point is assume people do not know what you are selling and you have to explain it to them like a 4 year old... make it easy. On the web you have 7 seconds to make an impression!

If you sell a product in your bricks n' mortor for $50 dollars sell it on your site for 10% or more off just for buying of your store. You wind up saving on travel expense and time from having to sell in person. On the web you have less overhead and can afford to give thos eshoppers a discount just for visiting online, plus it is incentive to get word out to sell more of your product because shoppers are always looking for the best deal on the web!

Now my other clients who listen, they have increased their traffic, conversion and cash-flow... simply following the strategies and methods I put before them on how to market and sell on the internet.

Here are 10 killer ways to boost your sales!

1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.

2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

3. Tell your customers if they refer four customers to your website, they will receive a full rebate of their purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.

5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.

6. You could cross promote your product with other businesses' products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you.

7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.

8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your website.

10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.